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Since the end of 2021 HOSBEC has been working on the development of the "HOSBEC Business" brand with the aim of positioning its hotels and the Valencian Community in the meetings, incentives, congresses and exhibitions tourism sector, better known by its acronym in English, MICE.
HOSBEC Business presents more than 200 shows and 46 establishments specialized in the sector in more than 21 destinations in the Valencian Community.
The province of Valencia remains the fourth most popular MICE destination in the country and offers unique venues for holding any type of event.
The province has some of the most emblematic destinations in the Valencian Community.
Alicante has 25 specialized hotels in more than 10 destinations in the region.